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Per Wikipedia:

Change management is an approach to shifting/transitioning individuals, teams, and – in general – organizations from a current state to a desired future state. It is an organizational process aimed at helping change stakeholders to accept and embrace changes in their business environment or individuals in their personal lives

I love you, Wikipedia.

Q. Why does change management matter? 

A. The world is changing and to stay relevant, one needs to change with culture. Remember Circuit City and Blockbuster Video? Not very good at change management.

Q. What does a good change management response look like?

A. Good change management straddles a line between being reactive to culture and being proactive – actually creating culture. A good example is Apple, a company that reacted to the cell phone revolution by creating the brilliant iPhone but a company that also has worked to set the pace for the future with inventions like the iPod and iCloud. Bad change management is overly reactive to culture or actually too proactive that leads to being out of touch and even downright weird (remember the XFL anyone?).

Do not fear change management. Embrace it, own it, use it. Mold the future!


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