Monthly Archives: October 2015

Not enough brainpower for everything


Recently CNN posted an interesting article that looked at why certain successful entrepreneurs (eg Mark Zuckerberg, Steve Jobs) choose to only have one outfit. In their article, East and Tinker more or less cite efficiency of brain power as the reason. The more brain power we use on decisions that are irrelevant or less significant, the less brain power we have for more significant and impactful decisions. Information overload can harm productivity. It’s a good article and covers more than a couple topics.

My brain is a muscle and I want to make sure I am using it but not over-using it. This article inspired me to spend time examining my priorities: what are they and what should they not be? I’ve personally made an increase/reduce table and it goes a bit like this:

Increase (decisions for higher impact):

-Spending more time managing relationships proactively

-Intentionally focusing more on the immediate environment/present

-Spending more energy on assessing my own physical and emotional well-being

Reduce (decisions that are lower impact):

-Trivial decisions energy (where to eat, what to eat, exercise questions, being rushed/hurrying to appointments, etc…) through better planning ahead of time

-The noise around me (radio, podcasts…) to lessen some of the overstimulus in life

-Making things more complex than necessary

Brainpower and decisions are currency; We only have so much and we should be smart about how we invest. What do you need to increase or reduce in order to manage your brainpower better?


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Filed under business, observation